Lead Generation and Nurturing

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Helping to fill the sales pipeline is a primary role for B2B  marketeers.  However, doing so effectively is both an art and a science.  The art is knowing how to put together a multi-touch campaign that leverages valuable content to have a continuous conversation with your prospects.  The science is discovering the right targets, tracking inquiries and measuring success with Sales.  Heinrich Consulting can help you in the following ways:

  • Devise an effective lead generation plan and integrated set of campaigns that result in sales qualified leads

  • Build a database of decision makers and key influencers as a base for marketing efforts

  • Design messaging and creatives for effective lead nurturing programs

  • Work with sales automation and marketing tracking systems to report on KPIs and lead progress

  • Develop ABM programs that create high-touch moments for exactly the right companies and targets

  • Create a meeting-setting program that puts sales directly in touch with decision makers