Results

Marketing Strategy:

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  • Siemens Enlighted: Managed corporate, PR, AR and field marketing for new IOT solutions, building over $18M in new pipeline

  • GE Digital Power: Led revenue marketing across multiple power diciplines, driving an increase of 50% in new revenues

  • FICO:  Created Industry marketing strategies for banking, Insurance, Healthcare and Retail solutions that shifted the company from product to solution focused marketing and sales.

  • MarkMonitor:  Developed Corporate, PR, AR and field marketing plans for enterprise brand protection company, increasing revenues by 70% in new markets.

  • Digex: Ran corporate, channel marketing, PR, AR and field marketing for web hosting firm, growing revenues from $64M to $240M in three years.

  • GTE Internetworking: Product marketing launches for ecommerce, web hosting and knowledge management solutions, driving $30M in new pipeline.

Product Launches:

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  • Siemens Enlighted: Comfy Office Reservation System, Smart IOT Lighting Solution.

  • GE Power: Asset Performance Management (APM), Business Operations Management (OPM).

  • FICO:  FICO Economic Impact Service, FICO Bankcard Growth Solution, FICO Insurance Claims Fraud Solution, FICO Model Central Solution, FICO Retail Dialog Manager and Medication Adherence Score.

  •  MarkMonitor:  Brand Protection Solution, Anti-Phishing Solution and DNS Services.

  •  Digex: Managed Hosting services, Commerce Solutions, Managed Firewalls, Security Services, Load Balancing Solutions and Digital Certificates.

  •  GTE Internetworking: Commerce Reach and Knowledge Reach.

Strategic Communications:

  • Siemens Enlighted: Managed AR and PR, achieving high quadrant placements in multiple analyst reports and CEO visibility in trade and business press.

  • FICO:  Drove media and analyst strategies for industries:  banking, insurance, healthcare and retail, resulting in 20% increase in trade media placements and 15% increase in analyst coverage from Gartner Research, Tower Group and Forrester Research.

  •  MarkMonitor:  Achieved extensive analyst and press placement with the Gartner Group, WSJ, New York Times, Reuters, Associated Press and others.

  • Digex: Led corporate communications efforts, garnering extensive media and analyst coverage; led communications strategy and activities with Microsoft’s investment in the firm.  Raised visibility of DIGEX to achieve the highest quadrant ranking in Gartner Research Group’s Magic Quadrant for three consecutive years, surpassing IBM for lead positioning

Competitive Analysis

  • Produced extensive analsis on market landscape for IOT lighting and data services, interviewing over 25 prospects and clients, producing a guiding report for both Product and Sales around customer requirements, busines personas and barriers. 

  • Executed, with outside agency, quantitative and qualitative study to assess market needs for SMB credit portfolio services.  Study included conjoint analysis around many input factors and extensive, multi-city focus group component.

  •  Created competitive analysis in preparation for product market requirements and product launches that included addressable market assessment, competitive landscape, pricing structures/pressures, key differentiators, barriers to entry, media visibility, client adoption and client needs analysis.  Examples include competitive analysis for healthcare insurance fraud solution, P&C insurance fraud solution, credit scoring offering, retail database marketing solution and others.